Marketing Manager (Engineering Background Required)

Lead global marketing to drive growth and expand market presence in RFID/Semiconductor.

What You’ll Do

Global Marketing Strategy & Expansion

• Develop and execute global marketing strategies aligned with business growth objectives.
• Identify new market opportunities, industry trends, and target customer segments worldwide.
• Support regional market expansion initiatives in Asia, Europe, and USA.
• Collaborate with Sales and Business Development teams to generate leads and expand customer pipeline.
• Build strategic marketing plans for new products and technologies.
• Plan and manage marketing budgets effectively.

Branding & Corporate Communication

• Strengthen corporate brand awareness and positioning globally.
• Ensure consistency of brand identity across all communication channels.
• Manage corporate communication materials including company profile, website digital presence, social media, marketing campaigns, and PR.
• Develop branding strategies to enhance company image among customers, investors, and industry partners.
• Support public relations and media communication activities.

Product Marketing

• Support product positioning, value propositions, and go-to-market strategies for products and solutions.
• Translate complex technical information into customer-friendly marketing messages.
• Create product collateral including product presentations, datasheets, brochures, website content, demo kits and product launch materials.
• Coordinate product launch campaigns with Engineering, Product-Line, and Sales teams.
• Support customer engagement during exhibitions, technical seminars, and business meetings.

Digital Marketing, Content Management and Lead Generation

• Manage digital marketing campaigns and online presence.
• Oversee company website optimization, SEO, LinkedIn marketing, and online advertising.
• Develop commercial marketing content for global audiences.
• Track and analyze marketing campaign performance using analytics tools.
• Improve digital engagement and lead generation effectiveness.
• Generate high-quality leads and support pipeline growth through targeted campaigns.
• Analyze campaign performance and optimize ROI using marketing analytics tools.

Trade Shows & Industry Events

• Plan and coordinate participation in international semiconductor exhibitions and conferences.
• Manage booth concept, marketing materials, and event communication.
• Represent the company in industry association events and marketing activities.

Cross-functional Collaboration

• Align marketing strategies with business objectives and product roadmaps.
• Work closely with Sales, Product, and Engineering teams to support product launches and align go-to-market strategies.
• Gather customer feedback and translate into product/marketing improvements.
• Coordinate with external agencies and partners for campaign execution.

Additional Responsibilities

• Support management in shaping marketing strategy frameworks.
• Take on ad-hoc projects and special assignments as required.

Who You Are

• Bachelor’s or Master’s degree in Electrical Engineering, Electronics Engineering, or related field.
• Minimum 7–10 years of total experience, including prior experience working as a Marketing Manager. Engineering and/or technical background is strongly recommended. Proven track record in global marketing, corporate branding and product marketing.
• Excellent command of English (TOEIC 800+ preferred).
• Ability to collaborate effectively across cross-functional teams.
• Hands-on experience in digital marketing, offline marketing & exhibitions.
• Strong analytical thinking and data-driven decision-making capability.
• Strong communication and stakeholder management skills.
• Self-motivated and proactive.